MARLBOROUGH, Mass.—Qualtré, Inc, a leader in the development and commercialization of bulk acoustic wave MEMS inertial sensors, announced the appointment of Dr. Sreeni Rao to the position of Vice President of Vertical Markets. Sreeni brings more than 20 years of semiconductor industry experience in the areas of design engineering and business management. He will be responsible for product management, world-wide systems engineering activities and the development and execution of marketing program strategies for Qualtré’s target sensor applications in the consumer, industrial and automotive markets.

Prior to joining Qualtré, Dr. Rao headed the Integrated Linear Products Group at Analog Devices Inc. (ADI) with marketing, engineering, and general management responsibilities. Previously, Sreeni served in key engineering leadership positions at ADI, IBM, and Texas Instruments. He has been a program committee member, panelist and panel organizer at many international technical conferences including the Custom Integrated Circuits Conference (CICC) and Design Automation Conference (DAC). Sreeni was also an Advisory Board Member at Sigmatix Inc. He has published more than 25 articles in peer-reviewed international journals covering algorithms, IC design, and management topics. Dr. Rao received a PhD in Electrical Engineering from University of California, Irvine, and an MBA from Northeastern University, Boston.

“Sreeni has a proven track record in technology commercialization and implementing growth strategies for challenging markets,” said Edgar Masri, President and CEO of Qualtré. “His experience will immediately help accelerate our marketing efforts by bringing our unique BAW MEMS sensor technology to design engineers and helping them address their design challenges.”

About Qualtré, Inc.
Qualtré is leading the commercialization of highly differentiated, Bulk Acoustic Wave MEMS motion sensors for consumer, industrial and automotive applications. The versatility of its patented BAW sensor design and cost/size scalability of its High Aspect Ratio Polysilicon/Single-Crystal Silicon (HARPSS) process technology enables superior price/performance and environmental tolerance to address the design challenges of a broad range of next generation applications. The company is headquartered in Marlborough, Massachusetts. Learn more by visiting www.Qualtré.com.